COMMERCIAL BUILDING GLORIA BERLIN - The new commercial building at Kurfuerstendamm 12- 15 is being built in an absolutely central location in City West between "Gedaechtniskirche" and "Kranzlereck". The section marks the historical beginning of the large-scale, metropolitan boulevard, which is still and essentially characterised by the particularly magnificent, opulent architecture of the Wilhelminian era and also occasionally by the avant-garde, rather sparing and minimalist architecture of post-war modernism.
The two new façades of the ensemble are traditionally like the unique Kurfuerstendamm architecture, which aims to adequately capture the large scale of the wide street area by means of strongly plastically structured facades. The façade of Kurfuerstendamm 12 translates the inner construction of the skeleton building with presented massive column and beam elements made of Kirchheimer shell limestone. The façade of house no 14 made out of light travertine follows the principle of a finely structured perforated façade.
A network of filigree pilaster strips spans the wall surface and frames the window openings, the size of which changes continuously from top to bottom, thus visually binding together the various uses from trade, commerce and offices in a holistic way.